Creative Events
& Projects
Concepts, content and experiences designed to connect people.
Brand strategist & creative partner
Brand strategy for ideas that move.
I help companies and individuals build distinctive brands through research, positioning, communication strategy and creative execution.
Brand strategyGo-to-marketCreative & contentInternational projects
Strategy
Culture
Impact
Culture
Impact
10+ yearsin media & communications
Internationalprojects across Kazakhstan, UAE, Hong Kong & Italy
Young LionsCannes 2018 competitor
Strategy → creativeend-to-end brand thinking
Where I create momentum
Three ways we can work.
From a high-impact cultural initiative to a market launch, I connect insight, narrative and execution.
Creative Events
Startups &
Go-to-Market
From idea to traction through positioning, messaging and launch strategy.
Established Brands
in New Markets
New audiences, new context, new opportunities — without losing brand coherence.
Selected workReal brands.
Real brands.
Real movement.
Tourism, education, corporate brands and market entry — united by a belief in the power of a clear story.
Tourism · Government
Kazakh Tourism
National tourism brand concept, strategic narrative and promotional video script.
Education · Social impact
Teach for Qazaqstan
Research-led communication strategy for Kazakhstan market entry.
Education · Rebrand
Esil University
Brand platform, audience segmentation, naming directions and messaging.
Furniture · New brand
TROYA / volson.kz
Research, positioning, naming and identity collaboration.
Kazakh Tourism — Brand Strategy + Creative
The challenge
Develop a national tourism brand concept for Kazakhstan and present it to senior state stakeholders, while creating a modern story for an international audience.
The approach & proof
In collaboration with Media Gurus Inc., I worked on the brand concept and strategic narrative and wrote the script for a national promotional video broadcast on Euronews. Inform.kz coverage ↗ · Sostav.ru ↗
Teach for Qazaqstan — Brand Strategy
The challenge
Give an international social and education movement actionable tools for clear communication as it entered Kazakhstan.
The approach
Qualitative research and interviews across international program branches, including participants from Bangladesh, Russia and London, translated into local communication implications.
Esil University — Rebranding & Brand Strategy
The challenge
Refresh perception of the former KazUEFMT and create a stronger platform for communication.
The approach
Market research, competitor and trend analysis, international benchmarks, brand platform, naming options, slogans, audience segmentation, messaging and SMM guidance.
TROYA / volson.kz — Communication Strategy
The challenge
Build a new office and educational furniture brand for Kazakhstan with future export ambitions.
The approach
Market and competitor research, customer touchpoints, brand platform, naming and slogans, with visual identity developed in collaboration with Appazov Branding Agency.
My approach
From insight to cultural impact.
Strategy, storytelling and creative execution — connected, flexible and tailored to each brand and moment.
Market research, positioning, brand platform, audience segmentation, messaging architecture and strategic narrative.
Market framing, local relevance, launch narrative, stakeholder decks, communications planning and activation direction.
Campaign concepts, copywriting, scripts, editorial direction, branded content and event concepts.
Investor decks, leadership presentations, strategic storytelling and idea packaging designed to win confidence.
AboutA global perspective.
A global perspective.
A local understanding.
I’m Dina — a creative copywriter, brand strategist and content producer. My career grew from journalism into brand strategy, creative direction and entrepreneurship, with international work across Europe, Asia and the Middle East.
I combine evidence with instinct: research first, then a position people can understand, remember and act on.
Hands-on practitionerFrom local newsroom to international client work and entrepreneurship.
National brand strategyCo-developed Kazakhstan’s tourism brand concept and presented it to senior stakeholders.
Viral contentAuthored the idea behind “Where Are We Flying?” for Kazakhstan tourism.
Pitch & presentationWins at Atameken Startup, MOST Startup Weekend and Markethon 1.0 & 2.0.
Brands that trusted me
Across sectors and borders.
Appazov Branding AgencyTeach for QazaqstanEdCrunch KazakhstanAction MediaKazakh TourismEsil UniversityKurochka RyabaKazatompromAstana Convention BureauMelius RistorantiEmbamunaigasKAZBEEFEXPO Astana 2017Senimen BolashakItalian Cuisine & Wines World Summit
Notes
Ideas, perspectives and what’s next.
Short thinking on brands, cultural context and market movement.
Why places need a narrative, not a list of attractions
A memorable destination gives people a frame for everything they discover next.
From local to global: relevance before translation
Entering a new market means rebuilding context without losing the brand’s core meaning.
The power of purposeful events
The strongest branded experiences create social meaning, not simply attendance.
Start a conversation
Let’s create what’s next.
Have a project, a new market, a launch or a difficult brand question? Tell me where you need movement.